🏆 Platform Scoreboard
Platform = channel. Sorted by net profit (L2); the Marg.↑ column (Actual ROAS − break-even ROAS) is the double-down signal — positive means the next ad dollar still pays.
| Platform | Revenue | L0 Contrib. | Ads | L1 | Overhead | Net L2 | Margin | Marg.↑ | Status |
|---|---|---|---|---|---|---|---|---|---|
| Shopee | 1050 | 470 | 150 | 320 | 0 | 320 | 30.4% | +3.76 | 🟢 Profitable |
| EVEN Website | 370 | 170 | 60 | 110 | 0 | 110 | 29.8% | +3.83 | 🟢 Profitable |
| CaterSpot | 256 | 93 | 0 | 93 | 0 | 93 | 36.2% | n/a | 🟢 Profitable |
| Lazada | 272 | 138 | 125 | 13 | 0 | 13 | 4.8% | +0.03 | 🟢 Profitable |
| GrabMart | 185 | 59 | 60 | -1 | 0 | -1 | -0.3% | -1.61 | 🔴 Burning |
| Company | 2132 | 930 | 395 | 535 | 0 | L3 company profit = 535 SGD ✓ profitable | |||