📣 Advertising & Break-even
A campaign is profit-positive only when actual ROAS beats the break-even ROAS (1 / pre-ad margin).
Campaign (budget 125.00, expected ROAS 3)
| Pre-ad margin (m₀) | 43.6% |
| Break-even ROAS (1 / m₀) | 2.29 |
| Required revenue | 375.00 |
| Required orders | 10.7 |
| Required packs | 150.0 |
| Expected profit | 38.64 |
Break-even on this budget
| Break-even orders | 8.2 |
| Break-even packs | 114.6 |
| Break-even revenue | 286.44 |
| Max ad spend / order (keeps floor) | 9.67 |